Izinkampani eziningi zikhangisa ngokoqobo indlela yazo yokuphuma ebhizinisini ngezimpawu ezisezingeni eliphansi.Lezi zinkampani azibonakali ziwubona umthelela omubi kakhulu ongatholwa yilolu hlobo lwezimpawu.
Ucwaningo lwakamuva olwenziwe nguDkt. James J. Kellaris weLindner College of Business eNyuvesi yaseCincinnati lusiza ukukhanyisa ukubaluleka okukhulu kwezimpawu zekhwalithi ephezulu.Okutholwe kulolu cwaningo kubonisa ukuthi abathengi bavamise ukubheka ikhwalithi yebhizinisi kusukela kukhwalithi yezimpawu.Futhi lowo mbono wekhwalithi uvame ukuholela kwezinye izinqumo zabathengi.
Isibonelo, lokhu kuqondiswa kwekhwalithi kuvame ukuholela esinqumweni somthengi sokungena noma sokungangeni ebhizinisini okokuqala ngqa.Ukwakha ithrafikhi yezinyawo zekhasimende entsha ngokungaguquki kuyimethrikhi ebalulekile esitolo esinenzuzo esithengisayo.Lolu cwaningo olukhulu lukazwelonke lukhombisa ukuthi izimpawu ezisezingeni eliphezulu zingasiza kuleyo nhloso.
Kulo mongo, "ikhwalithi yezimpawu" ayisho nje isimo somzimba sezimpawu zebhizinisi.Kungase futhi kusho umklamo wezimpawu jikelele kanye nokusetshenziswa.Isibonelo, ucwaningo luthi ukufaneleka kungenye indawo yokubona ikhwalithi yezimpawu zomthengi, futhi abantu abangu-81.5% babika ukukhungatheka nokucasuka lapho umbhalo wezimpawu umncane kakhulu ukuthi ungafundwa.
Ngaphezu kwalokho, ikhwalithi ingase futhi ibhekisele ekufaneleka kwedizayini yezimpawu iyonke yalolo hlobo lwebhizinisi.U-85.7% wabaphenduli kulolu cwaningo uthe "izimpawu zingadlulisa ubuntu noma isimilo sebhizinisi."
Ukucabangela uhlangothi oluphambene lwalolu cwaningo lwedatha, izimpawu zekhwalithi ephansi zingabhekwa njengendlela yokukhangisa inkampani ngaphandle kwebhizinisi.Ucwaningo luthi u-35.8% wabathengi bangene esitolo abangasijwayele ngokubheka izinga lezimpawu zaso.Uma ibhizinisi lilahlekelwa ingxenye yaleyo thrafikhi yezinyawo zekhasimende engase ibe khona ngenxa yezimpawu zekhwalithi ephansi, lokho kuhumusha kangakanani emalini engenayo yokuthengisa elahlekile?Kulowo mbono, izimpawu zekhwalithi ephansi zingabhekwa njengethrekhi esheshayo eya ekuqoqweni.
Ubani owake wacabanga ukuthi ibhizinisi lingakhangisa ngokoqobo indlela yalo yokuphuma ebhizinisini?Wonke umqondo ubonakala ungenakwenzeka, kodwa ucwaningo lwamanje lwemboni luphakamisa ukuthi kungenzeka ngezimpawu ezisezingeni eliphansi.
Izimpawu ezinhle njengoba ngezansi:
Isikhathi sokuthumela: Aug-11-2020